CMI Management does outsourcing and management consulting for government and private industry. Their focus is on their superior staff managing your superior staff. The business is people. The previous website needed a thorough overall, building on their professionalism to market their services up against much bigger (and better known) brands. It was a crucial time, right before they were up for submitting for a major GSA contract. All of their capabilities were lost in a dated site design.
I art directed a clearer, visually clean website, bringing in a new bright color palette, writing headline copy, and suggesting new custom photography of their employees. The result? An open contemporary look that positions CMI as the service-oriented, major player that they are.
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